THE FOUNDER

Jose Monroy Olivos

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Paracho, Mexico


In 1932, Jose Monroy Olivos founded a small guitar workshop named JOM (after his initials), which he managed with both his heart and soul. Within that workshop, the artisans made the guitars entirely by hand with basic tools, since the town did not have electricity.

THE 1950s

SECOND GENERATION

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With a deep understanding of the situation in his workshop, and taking advantage of the arrival of electricity to the town, Jose's son Manuel decided to make some changes. This included acquiring machinery from Europe to standardize the manufacturing processes in order to produce better quality products.

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This quickly led to him creating the first high-production guitar factory in Mexico, building the best guitars in that country and making more than 500 guitars per day without lowering the quality of construction or sound, thus becoming the best-selling guitar in Mexico.

Manuel Monroy passed away in 2002.

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Suono Monroy is Manuel´s grandson. He grew up immersed in the guitar and music industry.

At the age of 9, under the tutelage of the master luthier of his father's factory, he assembled his first instrument: a cedar requinto.

At the age of 14, he began designing his own guitars and working with different new materials such as carbon fiber and aluminum. But over time, he realized that no material, not at least at present, could improve the acoustics and beauty of natural wood, and when properly managed in the forest, it is one of the most sustainable and friendly materials on the planet.

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By the age of 14, he had begun designing his own guitars and working with different new materials such as carbon fiber and aluminum. Over time, however, he realized that no material, at least none at present, could improve the acoustics and beauty of natural wood, and when properly managed in the forest, this is one of the most sustainable and environmentally friendly materials on the planet.

Even so, the obsession to have those materials in his guitars led him to experiment with a combination that brought together the best of two worlds. That's why Suono decided to take unconventional materials and use them in parts of his guitars where the performance and acoustics would not be compromised.

Our guitars are entirely designed by Suono and manufactured under the highest quality standards at our factories in Mexico, China, and Indonesia. This ensures that our brand meets the same high-quality standards it has met during its more than 90 years of history. Upon the arrival of the guitars in America, Suono and his team supervise each and every guitar within our facilities to ensure that the product our customers receive is indeed of the most exceptional quality.